Missions

The mission statement of the UW-Madison School of Library & Information Studies ...

The School of Library and Information Studies of the University of Wisconsin-Madison exists to educate professionals to bring together information in all its cultural forms and the people who need or want it, thereby contributing to individual and collective knowledge, productivity, and well-being; to create and disseminate knowledge about recordable information, its users and uses, the services, processes, and technologies that facilitate its management and use, and the economies and policies that impact access to it; to provide for the continuation and enhancement of the faculties of schools of library and information studies through a doctoral program built on interdisciplinary research and teaching excellence; and to help shape the future of the library and information professions.

The mission statement of the UW-Madison School of Journalism & Mass Communication ...

The UW–Madison School of Journalism & Mass Communication contributes to the health of society, democracy and the economy by advancing understanding of the mass media central to all three, and by producing graduates equipped to study and understand those media, using them constructively to inform and persuade.

Our Professional Graduates will convey information and express ideas effectively in contemporary media, will understand the responsible and ethical use of mass media, will appreciate the media’s relationship with social, political, legal and economic systems, and will be prepared to think strategically, creatively and critically, to solve problems in a professional context and cope with change in the professional world.

Our research graduates will be rigorously educated in theoretical concepts and research methods, will engage in critical analysis of media content, performance and audiences, will add to basic and applied knowledge in the field, will bring critical and normative perspectives to their analysis, will perform with distinction in the academic and professional worlds, and will provide leadership nationally and internationally.