Suggested Reading: "Two Years In: Reflections on the New York Times Paywall"

Greg asked us to pass along an interesting article from our final project research. I chose "Two Years In: Reflections on the New York Times Paywall" by Rachel McAthy. One of the really interesting things about this piece, which appeared on the British website journalism.co.uk, is that McAthy offers a ton of quotes from Paul Smurl, who was the vice president for paid products at NYTimes.com at the time of the paper's decision to reintroduce a paywall in 2011. As such, it provides a ton of insider insight into what the Times was thinking at the time of the transition.