Read the full article here. Do our readings for this week offer a way to think about such developments?How toxic have print assets become? This toxic: Media companies have begun to quarantine them.On Wednesday, Time Inc., the largest magazine publisher in the country, found itself at the wrong end of a 10-foot pole. Its corporate parent, Time Warner, which has a broad and lucrative array of entertainment assets, was making plans to spin off much of the tattered print unit in a shotgun marriage with Meredith, a Midwest-based company that was trying to do much the same thing.Under the plan, which is far from final, the two companies would contribute magazines to create a new, publicly held company that would be left to make its own way.
Thursday, February 14, 2013
"How toxic have print assets become?"
From the New York Times Media Decoder column today: