In his influential book The
Creation of the Media, Paul Starr argues that constitutive choices made by
the nation's founders at the time of the creation of the U.S. created the
conditions that allowed the American media system to develop in a different fashion
than those of the countries of Europe. The overriding motivation of the
founders, Starr argues, was to create and maintain a democratic republic over
the large geographic expanse of the new United States. And to do that, among
other things, the founders put policies in place to encourage the creation and
distribution of newspapers. They adopted a constitution that protected freedom
of speech and freedom of the press and granted Congress the ability to pass
copyright laws. Then, by statute, at a time when the federal footprint was
intentionally small, the government created a network of post offices to allow
for the national exchange of information, and they further created subsidies
for newspapers, allowing them to send issues to subscribers at a discounted
rate, as well as to exchange editions with each other via the postal service at
no charge.
Starr's major claims in The
Creation of the Media lie at the heart of his argument in "Goodbye to
the Age of Newspapers (Hello to a New Era of Corruption)." He says that
the decline in newspapers in the last two decades, including gutting of
editorial staffs and "shrinking in numbers of pages, breadth of news
coverage, features of various kinds, and home delivery of print editions" (p.
1) matters, because the Internet has not and cannot fill one of the traditional
democratic roles of the press to act as a watchdog of government and corporate misconduct.
According to Starr, empirical studies have shown that newspapers provide the
majority of original coverage of public affairs and set the agenda for other
news media, including television.
The reason for Starr's concern is his claim: "The
reality is that resources for journalism are now disappearing from the old
media faster than new media can develop them" (p. 2). And the result of
this, he says, quoting Tom Rosenstiel, is: "More of American life will
occur in shadows. We won't know what we won't know" (p. 2). Governmental and
business corruption will increase with the decrease in press scrutiny,
especially since online news sources, when not borrowing from newspapers, are
more focused on opinion and more susceptible to bias than the print press.
Starr outlines how the rise of the Internet supplanted the
newspaper's roles as the primary provider of information and the primary market
intermediary (connecting advertisers to consumers) in a community. At the same
time, online versions of newspapers are not a way to save the newspapers, as he
cites Rosenstiel's estimation that ending a print edition of a publication
would save it 40 percent in costs, but at the expense of 90 percent of its
revenue.
Starr also examines how the staffing cuts at newspapers are
directly affecting the coverage of government officials, whether it be coverage
of Congress with an eye on local representatives and issues or a decline in
coverage of state government, which has traditionally primarily been the job of
newspapers. Starr argues that fewer reporters do not just mean less coverage,
but also a lower quality of reports, as expertise is lost and internal checks
disappear.
Despite his concerns about the demise of newspapers, Starr
acknowledges that the Internet and "the social transformation under
way" are "creating new possibilities for free expression and
democratic politics" (p. 7). But he points to the unintended--and
negative--consequences of the transformation, especially the way the Internet
has unbundled the traditional products of the newspaper (classified ads, etc.)
and provided non-news options to readers, so that a knowledge gap has opened
between "the news drop-outs and the news junkies" (p. 8). And with
the rise of partisan news options may come "greater ideological
polarization in both the news-attentive public and the news media" (p.8).
And Starr says that while the ability to share information (as advocated by
Yochai Benkler) is a good thing, there is a dark side, as "people can now
share their misinformation as well as their knowledge" (p. 8).
In the end, Starr argues that the advantages of the Internet
taking over newspapers' role as a market intermediary--the efficiency and lower
cost of information dissemination--come with "a cost to democratic
values," as newspapers' lost profits prevent them from producing the
public good of civic news. And the Internet can't fill this void. He writes:
"The non-market collaborative networks on the Web celebrated by Benkler
represent an alternative way of producing information as a public good,"
but the Internet "has severe limitations as a source of knowledge"
(p. 9). The ability to pay for the training and deployment of professional news
reporters to investigate and cover important stories is how newspapers served the
democratic role of the press. He cites Walter Lippmann's declaration that the
newspaper is "the bible of democracy," arguing that while that is no
longer the case, newspapers still perform the task Lippmann describes of
"separating rumor from fact" (p. 9). He says: "Although daily
journalism may be losing its economic foundation, it has not lost its
justification" (p. 10).
Starr's solution is an increase in philanthropic journalism
to fill the void of paying for the public good of news that can no longer be
filled by newspapers. The government is not an option, he says, since the press
has to be separate from the government it watches over.
Starr concludes with this warning: "News coverage is
not all that newspapers have given us. They have lent the public a powerful
means of leverage over the state, and this leverage is now at risk. If we take
seriously the notion of newspapers as a fourth estate or a fourth branch of
government, the end of the age of newspapers implies a change in our political
system itself. Newspapers have helped to control corrupt tendencies in both
government and business. If we are to avoid a new era of corruption, we are
going to have to summon that power in other ways. Our new technologies do not
retire our old responsibilities" (p. 12).
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